
The story
by Enoteca Fratelli Zanobini
In 1944, in the heart of Florence, Fratelli Zanobini was founded as a family-run wine shop with a clear identity: bringing the wines produced by the Zanobini family directly to the public.
The story begins in the land. At Tenuta Le Lame, in San Casciano in Val di Pesa, the family has long produced Chianti Classico wines with a strong connection to the Tuscan territory. The roots of this tradition are even older: as early as the 1700s, vine growing and winemaking were already part of the Zanobini family history.
Founded by the brothers Gino and Silvano Zanobini, the enoteca opened in Via Sant’Antonino, in the historic center of Florence, just a few steps from San Lorenzo Market. From the beginning, it was not only a place to buy wine, but also a traditional Florentine wine shop where customers could enjoy wine by the glass, talk, meet and discover local wine culture.
Over time, Enoteca Zanobini has grown while preserving its authentic, family-run character. Today, the wine shop is still led by Mario Zanobini, son of Gino, together with the third generation: Marco and Fabio Zanobini, who continue the family tradition in both the enoteca and the wine production.
Marco, an oenologist, follows the production side with technical expertise and a modern vision. Together with Fabio, he has strengthened the connection between the winery, the wine shop and customers from Italy and abroad. Visitors do not simply come in to buy a bottle: they come to hear a story, discover a pairing, understand a vintage and experience a real Florentine atmosphere.
The strength of Enoteca Fratelli Zanobini lies in a complete and coherent family supply chain:
• agricultural production
• winemaking
• promotion and tasting
• direct sales in the wine shop
Today, Enoteca Zanobini represents the final step of a journey that begins in the vineyard and ends in the glass, always keeping quality, relationships and authenticity at its core.
Enoteca Fratelli Zanobini is more than a wine shop: it is a historic wine shop in Florence, a meeting place filled with bottles, conversation, tastings and wine culture. Wine by the glass remains one of the hearts of the business, together with a wide selection of wines, sparkling wines, liqueurs and spirits.
In addition to around 2,000–2,500 Italian and international labels, the wine shop offers wines produced directly by the Zanobini family at Tenuta Le Lame, in the heart of the Chianti Classico area.
The business is recognized among the “Esercizi Storici Fiorentini”, the historic Florentine businesses that represent the commercial, social and cultural heritage of the city of Florence.
